About Us
Vision
The pursuit of perfect vision at the computer
We started Subtle Optics with a simple belief: your screen vision deserves better.
Most people don’t think about their eyes until they’re uncomfortable. But your visual system is doing real work — especially when you’re focused on a screen all day. We design for that reality.
Subtle isn’t a typical eyewear company. We’re here for people who work with depth, clarity, and care — and expect the same from their tools.
So we built something different. Three pairs. Subtle variations in lens power. A Discovery Kit you can try at home. One of them will feel like your eyes finally got what they’ve been asking for.

Our office
Made in Austin, TX
We run lean and tight: part R&D bench, part command center. Every detail is specified from our studio in Austin, TX.
Our team brings together clinical research, optical engineering, and a healthy obsession with getting the details right. We test fast, learn faster, and stand behind what we ship.
Because your eyes deserve the same level of tuning you expect from your sleep, your shoes, your gear — and everything else that helps you do great work.